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Business Blog Basics - For Beginners

March 05, 20245 min read

Introduction: The Power Of Blogs

In today's world, most people go to the internet for their answers first; For general, product, and brand-specific information! People want to know what's what, and they want the easiest, fastest way to get it.

For online digital marketing and business, blogging is one of the best strategies you can take advantage of to provide the answers for your niche!

In this article, we'll cover the basics of blogging; How a blog can impact business, different blog structures, and blog monetization strategies.

A Blogs Impact

There is a myriad of digital marketing strategies, each one with a different price tag calling your name and promising a certain type of results, but one of these strategies stands out, and it doesn't matter what business you're in! Blogs stand as a powerful, cost-effective solution that allows businesses an unparalleled avenue for engagement, visibility, and revenue generation.

Did you know?

  • According to BKA Content from a study done in 2023, a business that blogs is 13x more likely to achieve a positive ROI, and receive 55% more site visitors.

  • According to BKA Content, 70% of consumers prefer to learn about a company through a blog over an advertisement.

  • According to SEMrush in 2023, blog posts are the most popular content format with 9 out of 10 marketers using a blog for content.

  • According to Demand metric, companies with blogs produce an average of 67% more leads monthly than companies that don't blog.

  • According to HubSpot, 60% of internet users engage with a blog WEEKLY (That's A LOT, considering about 66% of the world population uses the internet!🤯)

Sooo how does a blog ACTUALLY make a difference?

We get it, it all sounds nice, but how does a blog actually help boost engagement, increase brand visibility, and help with revenue generation?

Let's start here - if you have a service or product that people want and need, that's one thing, if you have valuable information that helps people understand and utilize that service or product, that's another thing entirely! (cough, thats a blog!)

Have you ever bought something, then went home and looked up how to use it? Or, have you ever searched online for something specific, like a recipe or the best at home office chairs? The answers you found probably came from a blog!

A blog makes a difference because it gives you the opportunity to provide more value to your audience; When you provide more value to your audience, you foster meaningful connections, amplify brand awareness, and drive conversions!

Lets be more specific about the benefits:

  1. Enhanced Brand Visibility and Authority: Blogs serve as dynamic platforms to showcase industry expertise, insights, and leadership.

  2. Increased Website Traffic and SEO: An updated blog with high-quality, relevant content fuels organic search visibility, driving a steady stream of traffic to your website. (Learn more about SEO)

  3. Audience Engagement and Relationship Building: When your site provides relevant, helpful content, it allows businesses to engage directly with their target audience. By crafting compelling content that resonates with readers, brands can cultivate trust, loyalty, and lasting relationships.

  4. Market Research and Feedback: Through blog comments, social shares, and analytics insights, businesses gain invaluable feedback and insights into customer preferences, pain points, and emerging trends. This data informs strategic decision-making and product/service development, leading to improvements and innovation.

  5. Cost-Effective Marketing Tool: Compared to traditional advertising channels, blogging offers a cost-effective means to reach and engage audiences. With minimal investment, businesses can create and distribute content that yields long-term returns.

5 Strategies to Monetize Your Blog

So now you know, blogs can help with brand building and audience engagement but what about generating revenue!?

Well, besides the revenue that's generated through more site visitors, long term clients, and brand awareness, here are five additional monetization strategies to explore with blogging:

  1. Owned Products/Services: You can create blog posts that are informational and/or promotional in nature about a specific service or product you offer. This is different than a sales page, the point of these blogs are to provide more value about the service or product.

  2. Advertising Revenue: You can monetize your blog through display advertising networks like Google AdSense, earning revenue based on ad impressions or clicks.

  3. Membership/Subscriptions: Offer exclusive access to premium content, community forums, or members-only perks through subscription-based models, fostering recurring revenue streams.

  4. Affiliate Marketing: Promote third-party products or services through affiliate links within your blog content, earning commissions on qualified sales or referrals. (If you've ever looked up 'the best ___' you probably looked at an affiliate marketing site. For example, if you looked up "The best toasters of 2024" and found a site that lists their top 10 toaster picks, THAT is affiliate marketing)

  5. Sponsored Content: Collaborate with brands or advertisers to create sponsored blog posts, reviews, or sponsored social media content, monetizing your influence and reach.

5 Blog Type Structures

When it comes to structuring your blog, you have options! AND it doesn't have to be the same structure throughout the blog.

What's most important is creating a cohesive brand voice, when your audience knows what to expect when they come to your blog, when they have a general sense of what the content is going to sound like, it enhances readability, navigation and user experience.

With that said, we're not getting into brand voice today, but here are five effective blog structures to consider:

  1. Listicles: (yes, that's a real word) Organize content into numbered or bulleted lists, offering concise, actionable insights or tips.

  2. How-To Guides/Tutorials: Provide step-by-step instructions or tutorials addressing specific pain points or solving common problems.

  3. Case Studies: Showcase real-life examples or success stories, illustrating how your products/services deliver tangible results.

  4. Interviews: Conduct interviews with industry experts, influencers, or satisfied customers, offering diverse perspectives and insights.

  5. Resource Roundups: Curate a collection of valuable resources, tools, or articles relevant to your audience's interests or needs.


No matter what business you're in, blogs stand out as an indispensable asset in the digital marketing space. Blogs are a cost-effective strategy to increase brand authority and visibility, audience engagement, and generate revenue.

When you understand the power of blogging, you can start implementing strategic approaches to content creation, structuring, and monetization.

So if you've been waiting, here's your sign, get started with your blog today!

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