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Introduction

Hey there fellow entrepreneur! 👋

If you're here, you probably understand how difficult it is to scale and grow a business, there's a lot that goes into it! And if you're just getting started, there are probably A TON of business resources that are calling your name wanting you to spend money on them. ("Buy me!" 🗣️ "No, buy me!" 🗣️"Nooo! I'm the best, buy me!"🗣️)

In the rapidly evolving digital space, businesses of all sizes are constantly seeking innovative and cost-effective ways to grow their business. If that's you, you've come to the right place!

In this article, we'll cover 3 free strategies to grow your business with the all-in-one marketing platform, Systeme.io.

For Starters- A Little More About Systeme.io

First of all, if you haven't heard about Systeme, today's your lucky day! If you have, I'm preaching to the choir.

Systeme is an all-in-one marketing solution which has gained popularity for its affordable, comprehensive suite of sales and marketing features. It offers an array of functionalities designed to streamline online business operations, including sales funnels, blogs, courses, automation, email marketing, communities, and more!

They are a competitive comprehensive platform that was one of the first to provide all the functionalities they do, AND at a price that is pretty much unbeatable right now.

On that note, Systeme is the reason why the business growth strategies we're discussing are free! As of right now, it's the only platform that provides a free forever plan with capabilities that allow for the strategies we're covering!

(See our post on Systeme to learn more)

(For the record, I strongly believe Systeme.io is one of the best tools for a small business, or an established business with little-to-no online presence to get started online, and it works well for almost any business! Of course there's a learning curve, but it really is so easy to use!

I'm confident most people could figure out how to use it within a day or two. PLUS they have great training videos to help you understand the platform.)

3 Free Strategies To Grow Your Business With Systeme.io

1. Leveraging Funnels

If you're just getting started with online business, you need to know about funnels and how you can utilize them. Funnels guide potential customers through a journey that usually begins with their first interaction of your brand and ideally ends with a conversion of some kind: a sale, email opt-in, community or event sign up, etc.

There are three main types of funnels that are widely utilized that you can implement in Systeme.io: Lead generation funnels, sales funnels, and event funnels.

Each serves a unique purpose and comprises different elements designed to achieve specific goals.

Lead Generation Funnel

Used primarily for collecting potential customer information, this funnel type focuses on acquiring leads through offers like free ebooks, webinars, or newsletters.

The basic elements needed include:

• Domain: You can start with a sub-domain provided by Systeme.io or connect your own.

• Landing Page: The entry point where visitors receive the initial offer.

• Email Campaign: Automated emails to nurture leads and build relationships.

• Thank You Page: To thank visitors for signing up, possibly offering further instructions or offers.

• Email Host: You will need to connect the email sender of your choice if you want to utilize email marketing. (You can create emails and campaigns in Systeme, but you will need an email host. They are relatively cheap, $3-$20 a month to get started. I currently use Dream Host to host one for one of my emails that costs about $3 a month.)

Event Funnel

Event funnels are created to promote and manage registrations for webinars, workshops, or live events. The key components include:

• Domain: Choose between a Systeme.io sub-domain or your own domain.

• Event Details Page: Information about the event, including date, time, and what attendees will learn.

• Registration Form: For attendees to sign up.

• Email Campaign: To engage registered attendees and provide event updates.

• Thank You Page: Post-registration page with additional event details or resources.

• Email Host: You will need to connect the email host of your choice.

(To have a webinar funnel in Systeme does cost money $47 monthly- but you can still host the webinar event on another platform and utilize a funnel for free in systeme)

Sales Funnel

A sales funnel is a strategic model designed to guide potential customers through a series of steps, from their first interaction with your brand to the final purchase and afterward. It's a process that nurtures prospects by providing them with the information and incentives they need at each stage of their buying journey.

A well-constructed sales funnel can significantly enhance conversion rates, customer relationships, and overall business growth.

Essential elements for a sales funnel are:

• Domain: Either a Systeme.io sub-domain or your custom domain.

• Offer: A compelling product or service that addresses the needs of your audience.

• Landing Page: Where you detail the offer and convince visitors of its value.

• Order Form: To facilitate the purchase.

• Email Campaign: Post-purchase follow-ups or abandoned cart reminders.

• Thank You Page: Acknowledging the purchase and providing next steps.

• Email Host: You will need to connect the email sender of your choice.

Want it totally free? If you want to promote your services but aren't interested in using email, you don't need an email sender. Your funnel can simply direct site visitors to a consultation call with you!

(With that said, you really should be using email if you want your business to grow. We can help you with that! Take a look at introduction to email marketing. Soon we'll have an article focused on helping people understand and utilize email marketing in Systeme.io. BUT you can also just deep dive into systeme's blog, or their marketplace, there are tons of resources that can help you with this)

Utilizing Sales Funnels in Various Business Models

With Systeme.io, creating an effective funnel is straightforward and adaptable to various business needs. Here are five examples of how business owners can utilize funnels to grow their businesses:

1. Physical Products: A funnel that starts with a captivating landing page showcasing your product's features and benefits, leading to an order form and thank you page. This can be followed by a series of emails offering discounts, customer testimonials, and FAQs.

2. Digital Products: A funnel that offers an ebook or mini-course for a small price, or in exchange for email sign-ups. This can trigger an automation series of emails with valuable content that leads up to a pitch for your premium digital product.

3. Services: For service-based businesses, a funnel might begin with a free consultation offer, followed by nurturing emails highlighting success stories, the value of your service, and exclusive offers for subscribers.

4. Events: Promote your event with a funnel starting with teaser content, followed by early bird registration offers, detailed agendas, speaker highlights, and last-minute booking incentives.

5. Community Subscriptions: Start with a free trial offer, followed by emails that showcase the community, ongoing content, and exclusive benefits members receive, encouraging sign-ups for the full membership.

2. Starting a Blog with Systeme.io

A blog can significantly impact your business and remains one of the most effective strategies for online business growth. According to BKA content, businesses that blog are 13x more likely to achieve a positive ROI!

Systeme makes starting a blog incredibly simple with an easy-to-use format and customizable resources, like blog design templates, categories, and SEO optimization.

With Systeme, you could start building your blog today and begin seeing visitors to your site by next week! All you need is some valuable content to share, and a few hours dedicated to getting it done.

Blogging can help your business in many ways, here are five benefits a blog can create for you:

1. Increased Visibility (driving traffic to your site): Regularly updated blogs are favored by search engines, improving your website's SEO and making it more likely for potential customers to find you.

2. Establish Authority: Sharing your expertise through blog posts can establish your brand as a thought leader in your niche, building trust with your audience.

3. Enhanced Engagement: Blogs provide a platform for interaction with your audience through comments and shares, fostering a sense of community and loyalty.

4. Content Marketing: A blog is a powerful tool for content marketing, allowing you to provide more valuable information that solves problems or addresses the needs of your target audience, and is a strategy to indirectly promote your products or services.

5. Lead Generation: By including calls-to-action (CTAs) in your blog posts, you can guide readers towards signing up for your email list, downloading resources, or making a purchase, effectively turning readers into leads.

The basic elements you need to get started:

• Domain: Use a Systeme sub-domain or your own custom domain.

• Blog Design: Choose from a variety of blog design templates provided by Systeme.io!

3. Creating Courses With Systeme.io

Courses can have a profound impact on your business in several ways, they allow you to leverage your expertise and provide value to your audience, create an additional revenue stream, and establish authority, all of which helps build a loyal community of followers.

Systeme makes it easy to build, market, and sell courses!

Inside Systeme you can:

• Create Courses: Assemble your course content into modules and lectures, making it as comprehensive or concise as you wish. You can include videos or written materials and attach PDFs.

• Sales Funnel Integration: Promote and sell your courses directly through a sales funnel, targeting specific segments of your audience with tailored offers.

• Systeme.io Marketplace: You can even list your courses on the Systeme marketplace for wider disability!

The basic elements you need to get started:

• Expertise To Share

• Domain: Choose between a Systeme.io sub-domain or your own domain.

• Sales Funnel

5 Course Types You Can Utilize For Business

Here are five general examples of courses that have been proven to provide results for businesses:

1. Informational Courses: Teach a topic related to your niche, providing in-depth knowledge that addresses a common problem or interest among your target audience.

2. Skill-Based Courses: Offer a course that teaches a specific skill related to your industry, such as photography for beginners, basic coding for entrepreneurs, or social media marketing strategies.

3. Product Usage Courses: Create a course that helps customers get the most out of your product, whether it’s software, a physical gadget, or a creative tool, enhancing customer satisfaction and retention.

4. Professional Development: Offer courses aimed at professionals looking to advance in their careers, such as leadership skills, project management, or industry-specific certifications.

5. Lifestyle Courses: Teach courses that enhance your audience's lifestyle, such as fitness routines, cooking classes, or personal development strategies, building a community around shared interests.

Conclusion

If you're on the fence about trying Systeme.io, I'm here to push you over... within reason.

I know you may have other areas you're focusing on, or other business priorities keeping you busy so you cant prioritize building, or migrating your business to systeme.

That is a difficult spot to be in and only you can decide what is best for your business.

I'll say this though, if you're reading this article I assume you're interested in free strategies to grow your business, and if you've read this far, I assume you're interested in systeme.

"Grow your business" can mean different things to business owners, but it usually means increased, consistent revenue. If that's what you want, I strongly believe you can do that through systeme.io. (AND with systeme's automations feature, you can create systems of automated business objectives taking place simultaneously! We're coming out with an article soon about the manual tasks Systeme can replace, but for now, you'll have to find out for yourself.)

You can start an account for free, and practice on it 10 minutes a week, or dive in, and start creating a funnel, blog or course today! These strategies not only help in attracting and nurturing leads but also establishing your brand’s authority, improving customer engagement, and opening up new revenue streams.

So here's another push, try Systeme.io, and start building your business today!

You got this!

Take care.👋